A Study of Google Search Results
It has been revealed in Studies that the Shares of Facebook and Twitter Tweets play a vital role in SERP. Whereas too many ADD’s on a page are likely to have a negative effect on search engine visibility. A new study by a social analytic company Search metrics reveals this.
Some key discoveries of the study are highlighted:
EMD Domain’s always on top of results: Contradictory to the reports, sites with magic words in the area name, for example cheapflights.com still are best in the rankings despite the fact that Google has over and over said that the Exact Match Domains will gradually fall in searches.
Quality of links is crucial: The amount of back-links is still an important factor in predicting Google rankings. For better benefits, website back-links must be natural instead of creating artificial links.
This implies that a site should not have a large number of back-links perfectly optimized with Anchor text for all the keywords want to be ranked. Back-links should be of different varieties/ quantity / proportion. Back-links should be a mixture of “no-follow” and “Do-follow”, use Stop words in anchor texts and many more.
Effect of Social Media in Search Results: Maximum number of Facebook shares of a web page has a strongest connection with Google Ranking. Facebook is placed on top of Google ranking factors. Yet twitter is behind from Facebook but is still the sixth strongest variable.
Have a look on Image below with other ranking factors revealed in study.
Some key discoveries of the study are highlighted:
EMD Domain’s always on top of results: Contradictory to the reports, sites with magic words in the area name, for example cheapflights.com still are best in the rankings despite the fact that Google has over and over said that the Exact Match Domains will gradually fall in searches.
Quality of links is crucial: The amount of back-links is still an important factor in predicting Google rankings. For better benefits, website back-links must be natural instead of creating artificial links.
This implies that a site should not have a large number of back-links perfectly optimized with Anchor text for all the keywords want to be ranked. Back-links should be of different varieties/ quantity / proportion. Back-links should be a mixture of “no-follow” and “Do-follow”, use Stop words in anchor texts and many more.
Effect of Social Media in Search Results: Maximum number of Facebook shares of a web page has a strongest connection with Google Ranking. Facebook is placed on top of Google ranking factors. Yet twitter is behind from Facebook but is still the sixth strongest variable.
Have a look on Image below with other ranking factors revealed in study.
